Group founder and CEO Luca Barabino wins the Ferpi 2021 International PR Award

“Professionals in the sector give Luca the credit for valorising the figure of the Communication Specialist in Italy and contributing to education and cultural awareness on the importance of Communication for the development of businesses and the Italian economy at large.

Luca Barabino is an icon in the world of communication. As in his company logo, he is the man on a bicycle carrying a tree on his back. The metaphor well describes the difficulties that a communication professional faces every day, while always managing to solve complex situations. This applies in Italy as well as in the wider world.

In 2021, for the fifth consecutive time, Barabino & Partners won the Financecommunity Awards, a contest organized and directed by There have been six editions of this contest so far, five of which have seen Barabino & Partners and its communication professionals on the highest podium. Moreover, the leading international ranking institute Mergermarket ranks the company 5th in Europe and 8th globally in the Corporate / Financial Communication Advisors category by number of transactions.

Today we award the prize to Luca Barabino because of his leadership role in the sector.  He surely deserves the Ferpi 2021 International PR Award.”

This was the extremely gratifying motivation for assigning the FERPI 2021 Award, which was hosted last February 14 in Milan by Areapergolesi Events.

This prestigious award  coincided with the 50th anniversary of the Italian Public Relations Federation, to underline the strategical role of communication for public and private organizations.

The FERPI 2021 Award for the international PR category was assigned to Luca Barabino, Founder and CEO of Barabino & Partners, considered an icon in the world of communication.

The motivation of the commission rewards his dedication and commitment to a continuously evolving sector and a complex and challenging profession. This International PR award comes precisely at a time of international growth for B&P, which has strengthened its presence in Germany and entered the French market with the acquisition of B2P Communications Consultant.

Luca Barabino’s speech at the ceremony focused on the essential role of human relationships, always at the core of the company’s management strategy. The speech was along the line of an “Open letter to the market”, published in April 2020 on the leading national newspapers Corriere della Sera and La Repubblica, in which he stated that, despite changes in people’s habits, customs and lifestyles, ‘human relationships’ remain at the center of our lives”. These words were head of their time and are even more relevant today, as  they were spoken  at the beginning of the radical change in the canons and contents of communication that we have experienced in the past two years.

Luca Barabino wanted to share the credit for this award with all B&P colleagues “because it is with the people we work, discuss, support – and also have fun – every day that we have and have achieved these results over the years. ” Here is the link to the complete video of the 2021 Ferpi Award ceremony.