The path to every activity is full of unforeseen events, we all know that.
Back then, emergencies could be worked out more easily. Today, hiding is much more complicated.
The reason is always the same: dealing with traditional and new media – where traces are permanent – is almost impossible without the adequate tools.
A crisis is not only a matter of communication: it also involves corporate management, as it requires incisive and prompt intervention, besides sophisticated systems of prevention.
Before it is too late.